Today, Meta is launching a new Community Feedback Policy, which will provide more specific parameters to the customer reviews and feedback published in the app.
This new strategy has been planned to ensure that reviews are based on real purchasing experiences. As well as it will keep fraudulent and offensive feedback out of view. It will limit the scope of those using reviews as a weapon and will stop people from trying to scam the system with false-positive feedback.
As explained by Meta:
Facebook says, more than 200 million businesses link with their clients through our apps. Community feedback provides brands and businesses with helpful insights from their clients. As well as it helps people make trusted buying decisions.
Therefore, to help keep things in order, Meta’s now executing more specific rules on what is and isn’t acceptable in product and business reviews, plus clear rules against incentivization and parameters around relevance.
Meta review rules:
So, you can’t be handing out free gifts in exchange for reviews, though the relevance segment will cover abuses of the system –like if disgruntled or otherwise aggrieved parties looking to attack a business through negative reviews.
Meta can take action if there’s a clear linkage between these elements and on-Page reviews. In such a case, you can expect Meta to take action, and penalize your Page as a result.
As it is been noticed that online reviews have increasingly become an avenue for displeased consumers to take out their frustration, whether it is justified or not. Similarly, the value of positive reviews, amid the rise of online shopping and discovery, has also increased significantly.
That is okay, within reason, but you principally can’t be paying people to give you good reviews. At the same time, businesses and brands must have some level of protection against misguided attacks.
Therefore, recently Meta implemented a policy to detect potential violations, while it also allows people and businesses to report questionable reviews in its apps.
In addition to fulfilling our Community Standards, all reviews people leave about businesses and products must now comply with our Community Feedback Policy. which specifically excludes manipulation of reviews, irrelevance, incentivization, graphic content, and spam.