Timing is everything with most of the things in life. Of course, some things are out of our control, but gratefully, scheduling online marketing campaigns is not one of them.
And this digital revolution has put the world at our fingertips, likely, tons of data to support and inform our decisions. From when most people are online and what are their interests of people – all of this data is available.
So most importantly, when it comes to scheduling your social media content, it is the thing to know at what time your audience will be most receptive to your content. And to help you determine when you should publish a post, Eiffel Marketing has compiled a guide to getting maximum exposure on social media.
Why the best time to post online is vital?
Before we start shelling you with facts and figures, let’s understand. Why are we even looking for the perfect time to post? Assuredly having everything digital and online.
While this may be factual, most social media users only browse through the most recent posts. So, whenever you come over this situation, your brand needs to be there. Similarly, there are certain days and times to receive more engagement than others. Identifying them can take your business and brand to new heights.
To achieve this, you need to know who your audience is, their interests, and most importantly, the times they are most likely to use their social media accounts. In addition to this, you have to ensure social media consistency and regular posts scheduled. This will help you to be a reliable source of online information for the users as well as to build a relationship with your audience.
The ideal time to post on social media:
Within the social media sphere, there are so many different channels. Each platform has a certain demographic at certain hours of the day. By finding these times, you can be sure to reach them.
Across all platforms:
When it comes to scheduling your social content, the best time is at 10 am on Tuesdays, Wednesdays, and Thursdays. This is because people are active and active at this time, and the Monday madness has subsided.
Perfect times to post on Facebook:
The best time to post on Facebook is between 8 am and 12 pm on Tuesdays and Thursdays for maximum exposure. This window provides ample opportunity for your viewers to see your post, while they are still active. Also, they are more probable to remember it. However, posting twice a day is suggested as 51% of Facebook users check their app many times a day.
The best time to post on Instagram:
The best time for Instagram to post for likes is 11 am a Wednesday. It the right in the middle of the week and almost the middle of the day, perfect for some Hump Day motivation. If you are looking for likes and engagement, try to schedule your posts around this time. Most users check their Instagram app at least once a day, thus make sure that you post your main post at the times they will be active – 11 am in this case.
The best time to post on Twitter:
Likewise, the best time to post on Twitter is 8 am on Mondays and Tuesdays. Something worth seeing when it comes to Twitter is that the content moves fast, therefore posting more often during the day will help ensure that your audience notices your brand.
LinkedIn’s best times for posting:
Many people often forget to include the more “corporate” social media account in their calendar. Timing really matters when it comes to your LinkedIn posts, and Tuesdays and Wednesdays at 9 am are the best times to post on LinkedIn.
The bottom line:
While these times can direct you in terms of your social media plan, you still need to do your due diligence to see if those times align with the needs of your audience. Another worth considering aspect is posting frequency. yet again, the dates and time above can help you reach your audience, though, more frequent posts can also help exposure. Just be watchful of spamming your audience, there is a fine line when it comes to this.
A good rule of thumb to follow is to post in the morning to catch users getting their first dose of social media. Next, try to post around lunchtime break and then just before bed when people are looking to unwind. At the time slots mentioned above, it’s all about forestalling your audience’s online behavior and acting on it.
The best times to publish blogs:
While social media scheduling, there’s another factor that needs to be considered and that is blog posts. It will really impact the views it receives, so on that note. Globally, the best times to post blogs are 11 am on Wednesday and between 10 am and 12 pm on Fridays.
Using the best times to publish posts:
The times that are shared above are based on extensive research. And a great starting point to join the world of scheduled social media posts. Social media is a rapidly evolving advertising channel, and incessant research and analysis are critical in certifying relevance in the digital space.
Adding value to your scheduled posts:
You need to have a solid content plan too by identifying your main content pillars.
For example:
Mondays a service-related post on Twitter
Tuesday 10 am on Facebook, Instagram, and Twitter a post about your business
Wednesdays at 9 am post a case study on LinkedIn
Wednesday must also be an engagement post on Instagram, asking your audience about the industry and to share their thoughts.
Thursdays at 11 am a service-related post on Facebook
This is simply an example of how you can use the best scheduling times to suit your business. It also exemplifies the importance of having a tailored approach instead of grouping the whole thing under the same generic umbrella.
Ready, steady, post!
Now you are armed with the best times to post on social media, take the first step on your journey. If you ever lose direction, your customers will give you all the material you need – through direct engagement and analytics available. The world is full of information, use it to your benefit.
